Sure you can get your free shampoo samples conveniently online, but what’s the bottom line? For the manufacturer, it’s a good way to build loyalty and increase customer base. For the consumer, getting free samples enable them to save money that otherwise they will have to spend to try out the shampoo.
Why Manufacturers Give Out Free Shampoo
Shampoo manufacturers give away freebies such as free samples as they see it an effective way to promote their products. There’s something about freebies that people are lured into it. Who doesn’t want to receive essentials such as shampoo for free?
Another reason for giving away free shampoo is to test how the market will receive the product. If you are new brand, this is perhaps one of the most effective ways to see how your target market will react to your product. If you are an existing brand, free samples will help you promote the new improved formula of your shampoo.
What Consumers Can Get From Free Shampoo
There are several benefits consumers get from free samples. You can test out the shampoo without buying it and see how it works on your hair. This allows you to save on cost while identifying the shampoo that suits your specific hair type best.
Second, if you are running on a tight budget, you can use the free samples to augment your needs. As they come from either a 50ml to 100 ml bottles, you can survive a few washes before you actually have to purchase another bottle of your brand.
Third, you may find out through the free samples that your hair needs special attention and care that the shampoo can deliver. For instance, if you are suddenly into coloring your hair, there might be a shampoo especially formulated to protect your hair from the chemicals of the hair color.
Free shampoo samples are a win-win solution to both the manufacturer and consumers like you. The bottom line is you both stand to benefit from the freebie.